Device usage statistics for eCommerce

In May, traffic from mobile drove the largest portion of visitors to eCommerce sites, at 76% – this is a 0% drop from April. In general, over the past twelve months, traffic from mobile made up 76.42% of overall visitors, with 22.5% coming from desktop, and 1.08% from tablet.

The biggest surge in MoM traffic came in May from Luxury & Jewelry, with 19.36% more visitors. In general, Fashion, Accessories, and Apparel saw the largest increase in traffic, at 0.547% while Pet Care & Veterinary Services saw the steepest decline at 0.011%.

Lastly, mobile drew the largest number of new users at 70%, and mobile generated the highest percentage of returning visitors, at 80%.